What I Learned From My Most Previous Investment In Luxury Knitwear

Anthony J Garibay
4 min readSep 28, 2022

In the realm of investment, I’ve learned that identifying projects with the potential for explosive growth is the key to success. Not every venture reaches the pinnacle, which is why I focus on backing initiatives with the highest likelihood of success. My knack for spotting promising opportunities has allowed me to support budding companies through strategic funding, giving them the tools needed for an impactful launch into the market.

Reuben Oliver stands as a prime illustration of a brand destined for success — an innovative, plant-based fashion label that caught Anthony Garibay’s attention and received his guidance for growth. Through astute investment and strategic counsel, this high-end fashion house swiftly ascended to acclaim, achieving near-overnight success.

Reuben Oliver Cajamarca

The Road to Investment Riches

Reuben Oliver creates luxury plant-based knitwear handmade by Peruvian artisans, and the quality of work speaks for itself–even the world’s billionaires have taken notice. With crisp, clean silhouettes and top-of-the-line materials, not only will you see countless celebrities sporting this innovative knitwear on social media, but Reuben Oliver has also been featured in the likes of Harper’s Bazaar, Forbes, GQ, Luxury Lifestyle, Hollywood Reporter, and Reader’s Digest.

There is no doubt that Reuben Oliver is growing larger by the day. But how did they get there, and what was the impetus for their newfound achievements?

It’s no coincidence that Reuben Oliver’s triumphs stem from the nurturing environment of the Newchip Accelerator program — a platform dedicated to propelling businesses to their peak financial prowess through strategic investments. Drawing from personal experiences collaborating closely with visionaries like Mark Cuban, I’ve witnessed the transformative impact of funds and guidance from these esteemed individuals and groups on burgeoning brands. Our commitment at our firm is unwavering; we aspire to set new benchmarks, aiding founders in materializing their aspirations. Backed by our exceptional in-house team, we’re relentless in seeking out new ventures for investment, with Reuben Oliver serving as a testament to the boundless possibilities of exponential growth.

In the first half of 2022, they doubled their entire 2021 revenue, while most other rising fashion brands were struggling to go against strong industry headwinds. Not only that, but they were able to do so with significantly better efficiency than before.

In the second half of 2022, they are not planning to inhibit that growth in any way. In fact, with the talented team behind this upscale clothing line, the brand is strategically planning even more increases in manufacturing efficiency. With this plan in mind, Reuben Oliver is looking to double their first-half of 2022 revenues while introducing new lines and marketing strategies.

Keeping up this momentum is key. But how did Reuben Oliver achieve such quick success?

Lil Dicky’s $572,090 Shopping Spree | GQ Wearing Reuben Oliver

The Keys to Success

What has been the key to this brand’s success? It is twofold. The first key is wise investment: injecting funds into a business that will use it wisely and in a way that encourages growth.

The second key to Reuben Oliver’s success is less obvious–allowing the brand to speak for itself. With high-end products that consumers are craving in the growing knitwear category, it’s been easy to get the attention of powerful influencers and celebrities. In total, these celebrities represent 400 million followers, all of whom were exposed to the brand through completely unpaid marketing. Not only that, but features in magazines and publications have expanded brand awareness, exposing the public to the unique strength of this rising fashion giant.

Most notably, the brand has gotten the attention of the world’s billionaires, including Mark Zuckerberg. Zuckerberg’s wife has been spotted wearing Reuben Oliver’s clean silhouettes on more than one occasion.

Mark Zuckerberg Instagram Post showing his wife in Reuben Oliver

It’s not every day that you get the attention of one of the world’s biggest tech giants, but with a product that speaks for itself, garnering this type of unpaid media attention is helping Reuben Oliver to take even bigger strides when moving forward in the future.

What’s Next for Reuben Oliver?

It’s obvious that this brand is forging a path for itself–but where will it go next? Smart investment means planning for the future’s eminent growth, and one way we have been able to help this brand is by always thinking of the future. Soon, Reuben Oliver will be rolling out two new lines, both as sustainably and ethically made as their previous offerings. The Recycled Denim capsule is already making waves, and at the start of next year, their Seaweed capsule collection is poised to do the same.

When it comes to investing, picking the perfect project can sometimes be a difficult task. I am always on the hunt for innovative brands that are leading the way, and Reuben Oliver is the perfect example of that.

Starting a brand is never easy, but with the combined powers of wise investment and a product that attracts the high-end consumer, there’s no limit to the exponential growth that can happen when the timing is right.

Reuben Oliver Photoshoot



Anthony J Garibay

👋 I'm Anthony Garibay and thanks for stopping by my medium blog! I'm passionate about Venture Capital, Startups, all things finance.